{"id":987498891,"date":"2023-01-31T20:30:26","date_gmt":"2023-01-31T19:30:26","guid":{"rendered":"https:\/\/ollemarketing.com\/alt-text\/"},"modified":"2024-10-24T15:44:35","modified_gmt":"2024-10-24T13:44:35","slug":"alt-text","status":"publish","type":"page","link":"https:\/\/ollemarketing.com\/sv\/alt-text\/","title":{"rendered":"Alt+ Text"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;rgba(0,0,0,0.82) 0%|rgba(0,0,0,0.22) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.82)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.22)&#8221; background_image=&#8221;https:\/\/ollemarketing.com\/wp-content\/uploads\/2023\/01\/AdobeStock_410611650-scaled.webp&#8221; custom_padding=&#8221;237px||326px|||&#8221; top_divider_height_tablet=&#8221;50px&#8221; top_divider_height_phone=&#8221;25px&#8221; top_divider_height_last_edited=&#8221;on|phone&#8221; bottom_divider_style=&#8221;asymmetric3&#8243; bottom_divider_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;10px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#E5E5E5&#8243; text_font_size=&#8221;20px&#8221; header_font_size=&#8221;71px&#8221; width=&#8221;66%&#8221; min_height=&#8221;83.8px&#8221; custom_margin=&#8221;|||0px||&#8221; custom_padding=&#8221;0px|1px|10px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Search Engine Optimization<\/h1>\n<p>Alt-text \u00e4r en text som beskriver inneh\u00e5llet i bilder f\u00f6r s\u00f6kmotorn. Genom att arbeta med bra alt-texter f\u00f6rb\u00e4ttras webbplatsens SEO och anv\u00e4ndarv\u00e4nlighet.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;66px&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Vad \u00e4r Alt-text?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Beskriv bilden och boosta din SEO<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Alt-text \u00e4r en f\u00f6rkortning f\u00f6r alternativ text och \u00e4r ett attribut i HTML-bildtaggen. CMS-plattformar som WordPress hanterar koden f\u00f6r sj\u00e4lva bildtaggen. Det du sj\u00e4lv m\u00e5ste g\u00f6ra \u00e4r att beskriva bildens information med ord och avg\u00f6ra om en bild \u00f6verhuvudtaget b\u00e4r p\u00e5 relevant information.<\/p>\n<p>Alt-text \u00e4r en text som beskriver inneh\u00e5llet i bilder f\u00f6r s\u00f6kmotorn. Genom att arbeta med bra alt-texter f\u00f6rb\u00e4ttras webbplatsens SEO och anv\u00e4ndarv\u00e4nlighet. Och anv\u00e4ndarv\u00e4nlighet har med tiden blivit en allt viktigare rankingfaktor.<\/p>\n<p>Alt-texten \u00e4r en text som du l\u00e4gger in i koden p\u00e5 din webbplats f\u00f6r att beskriva vad en bild f\u00f6rest\u00e4ller. F\u00f6r att se om en bild har en alt-text kan du l\u00e5ta mark\u00f6ren st\u00e5 stilla \u00f6ver en bild. Om bilden har en alt-text visas texten efter n\u00e5gra sekunder.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-26px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;50.5px&#8221; custom_margin=&#8221;6px||23px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Varf\u00f6r anv\u00e4nds alt-texter?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;9f9f0eda-2ba7-432e-8c76-8abfe92a26ff&#8221; custom_margin=&#8221;-10px||0px||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Googles s\u00f6kresultat ger n\u00e4stan lika m\u00e5nga bildtr\u00e4ffar som texttr\u00e4ffar. Det \u00e4r d\u00e4rf\u00f6r viktigt att du l\u00e4gger till alt-texter f\u00f6r alla bilder p\u00e5 din webbplats s\u00e5 att de syns i b\u00e5de bilds\u00f6kresultat och textresultat.<\/p>\n<p>Alt-texter anv\u00e4nds huvudsakligen av f\u00f6ljande tre sk\u00e4l:<\/p>\n<ul>\n<li>St\u00f6d till synskadade<\/li>\n<li>S\u00f6kmotoroptimering<\/li>\n<li>Teknisk l\u00f6sning<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/ollemarketing.com\/wp-content\/uploads\/2023\/01\/Kvinna_krylligt_har_249780757-scaled.webp&#8221; title_text=&#8221;kvinna-i-gul-troja-lila-bakgrund-krylligt-har&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; height=&#8221;638px&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-41px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;40px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>St\u00f6d till synskadade<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;9f9f0eda-2ba7-432e-8c76-8abfe92a26ff&#8221; custom_margin=&#8221;-30px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>De som har nedsatt syn och beh\u00f6ver anv\u00e4nda en sk\u00e4rml\u00e4sare m\u00e5ste ocks\u00e5 kunna f\u00f6rst\u00e5 bilder och grafiskt inneh\u00e5ll. En programvara l\u00e4ser av vad som finns p\u00e5 sk\u00e4rmen i form av rubriker, text, knappar och bilder. N\u00e4r en sk\u00e4rml\u00e4sare kommer till en bild l\u00e4ses bildens Alt-text upp s\u00e5 att personer med nedsatt syn l\u00e4ttare kan ta till sig informationen p\u00e5 webbplatsen.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Alt-texter f\u00f6r s\u00f6kmotoroptimering<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-30px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>S\u00f6kmotorer \u00e4r fortfarande d\u00e5liga p\u00e5 att l\u00e4sa bilder. De anv\u00e4nder alt-texterna f\u00f6r att f\u00f6rst\u00e5 bilderna p\u00e5 sidan och kan d\u00e4rmed indexera dem b\u00e4ttre, vilket f\u00f6rb\u00e4ttrar webbplatsens SEO. S\u00f6kmotorer avg\u00f6r vad som finns i bilden utifr\u00e5n den textinformation som ges i bl.a. filnamnet och Alt-texten. Det blir d\u00e4rmed ett s\u00e4tt att tydligg\u00f6ra f\u00f6r s\u00f6kmotorn vad som finns i bilden och skapa relevans i en text, dvs. f\u00f6rb\u00e4ttra SEO. Vid bilds\u00f6kningar har Alt-texten extra stor betydelse.<\/p>\n<p>Alt-texten \u00e4r n\u00e5got som brukar kallas en direkt rankingfaktor. Det inneb\u00e4r att de ord du v\u00e4ljer att anv\u00e4nda i din alt-text direkt p\u00e5verkar vilka s\u00f6kningar Google v\u00e4ljer att visa din sida p\u00e5 i s\u00f6kresultatet, dvs Serp. Google l\u00e4ser n\u00e4mligen inneh\u00e5llet i alt-texten och tar med det i den \u00f6vergripande bed\u00f6mningen av din sida. Med hj\u00e4lp av strategiskt utformade alt-texter syns du inte bara i vanliga s\u00f6kresultat, utan din bild visas ocks\u00e5 h\u00f6gre upp i Googles bilds\u00f6kning.<\/p>\n<p>Kom ih\u00e5g att det inte bara \u00e4r alt-texten som p\u00e5verkar positionen i bilds\u00f6kningar. F\u00f6rutom detta attribut kan b\u00e5de bildtext, sammanhang och webbplatsens \u00f6vergripande SEO p\u00e5verka hur h\u00f6gt den visas i bilds\u00f6kningar.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Teknisk l\u00f6sning<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-30px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Om bilden av n\u00e5gon anledning inte kan visas, kommer alt-texten att visas ist\u00e4llet. Det \u00e4r ocks\u00e5 d\u00e4rifr\u00e5n den f\u00e5tt sitt namn. Ett alternativ till bilden. P\u00e5 s\u00e5 s\u00e4tt kan bes\u00f6karen \u00e5tminstone se att en bild var avsedd att finnas p\u00e5 en viss plats och vad bilden f\u00f6rest\u00e4ller.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;46px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-9px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Rekommendationer f\u00f6r alt-text<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Inkludera dina nyckelord<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;101.6px&#8221; custom_margin=&#8221;-30px||-6px||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>F\u00f6r s\u00f6kmotoroptimering \u00e4r alt-texter viktiga. \u00c4ven om ditt huvudfokus b\u00f6r ligga p\u00e5 tillg\u00e4nglighet, \u00e4r det viktigt att komma ih\u00e5g att Google ocks\u00e5 indexerar och &#8221;l\u00e4ser&#8221; dina alt-texter.<\/p>\n<p>Kom d\u00e4rf\u00f6r ih\u00e5g att inkludera nyckelordet p\u00e5 sidan i alt-texten om det \u00e4r l\u00e4mpligt. Inkludera d\u00e4rf\u00f6r s\u00f6kordet i en mening som beskriver bilden i sin helhet. Texten ska fortfarande k\u00e4nnas bra f\u00f6r den som inte ser bilden. I br\u00f6dtexten anv\u00e4nder du ibland ditt nyckelord f\u00f6r att skapa ett tydligt \u00e4mne f\u00f6r sidan. Du kan g\u00f6ra samma sak i alt-texterna.<\/p>\n<p>Kom ih\u00e5g att arbeta med synonymer och inte h\u00e5lla dig f\u00f6r h\u00e5rt till ett specifikt s\u00f6kord.<\/p>\n<p>Var dock f\u00f6rsiktig med anv\u00e4ndningen av nyckelord. Inkludera inte nyckelordet f\u00f6r mer \u00e4n 2\/3 av de bilder du anv\u00e4nder p\u00e5 din webbplats. Google kan straffa din ranking om du \u00e4gnar dig \u00e5t s\u00e5 kallad keyword stuffing, dvs. om det uppfattas som att du \u00f6verdriver anv\u00e4ndningen av dina s\u00f6kord.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/ollemarketing.com\/wp-content\/uploads\/2023\/02\/Teaching-managing.jpg&#8221; title_text=&#8221;Undervisning i ledning&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Samma funktion som bilden<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-30px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>En alt-text b\u00f6r s\u00e5 l\u00e5ngt som m\u00f6jligt vara ett likv\u00e4rdigt alternativ till sj\u00e4lva bilden. Den ska allts\u00e5 inte i f\u00f6rsta hand beskriva bilden som s\u00e5dan utan fylla samma funktion. Fr\u00e5ga dig sj\u00e4lv om du raderar bilden, kommer n\u00e5gon information att g\u00e5 f\u00f6rlorad? Om svaret \u00e4r ja, m\u00e5ste bilden ha en alternativ text.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Ingen alt-text alls<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-35px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Om bilden inte har n\u00e5got syfte beh\u00f6ver den ingen alt-text. I vissa fall har en bild endast en estetisk funktion p\u00e5 en webbplats och tillf\u00f6r inte n\u00e5gon funktion, bilden finns p\u00e5 sidan endast f\u00f6r dekoration.<\/p>\n<p>N\u00e4r texten l\u00e4ses med en webbl\u00e4sare \u00e4r alt-texten p\u00e5 dessa bilder inget annat \u00e4n distraherande, alt-texten \u00e4r bara f\u00f6rvirrande. Om du utel\u00e4mnar attributet blir det l\u00e4ttare f\u00f6r b\u00e5de Google och bildl\u00e4sarna att hantera texten.<\/p>\n<p>Alla bilder m\u00e5ste dock ha en alt-text, antingen med text eller tom. F\u00f6r en tom alt-text skriver du alt=&#8221;&#8221; i HTML. Skriv ordet empty i det avsedda f\u00e4ltet om ditt CMS-verktyg har ett mediabibliotek. Att helt utel\u00e4mna alt-text orsakar problem eftersom m\u00e5nga webbl\u00e4sare ist\u00e4llet kommer att l\u00e4sa upp bildens URL.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Bilden inneh\u00e5ller text<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-30px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Bilder kan ibland inneh\u00e5lla text. Om bilden har ett textinneh\u00e5ll b\u00f6r dess alt-text s\u00e4ga samma sak. S\u00e4rskilt viktigt att t\u00e4nka p\u00e5 \u00e4r t.ex. n\u00e4r diagram och figurer anv\u00e4nds f\u00f6r att f\u00f6rmedla information som inte finns i huvudtexten.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Texten har en funktion<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-30px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Ange funktionen i Alt-texten. Genom att klicka p\u00e5 bilden kan utskrift ske eller bes\u00f6karen kan ledas till ett kontaktformul\u00e4r. Det finns allts\u00e5 en tydlig skillnad mellan vad bilden visar och dess funktion. Ett f\u00f6rstoringsglas anv\u00e4nds vanligtvis f\u00f6r att visa en s\u00f6kfunktion p\u00e5 en webbplats. Om det \u00e4r m\u00f6jligt att g\u00f6ra en intern s\u00f6kning genom att klicka p\u00e5 f\u00f6rstoringsglaset, b\u00f6r det ha &#8221;S\u00f6k&#8221; som Alt-text och allts\u00e5 inte &#8221;Litet f\u00f6rstoringsglas med svart handtag&#8221;.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Bilden \u00e4r en l\u00e4nk<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-30px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>F\u00f6rklara var l\u00e4nken g\u00e5r eftersom detta \u00e4r relevant f\u00f6r den person (och Google) som inte ser bildens funktion.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Bilden har en unik text<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-30px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Om bilden har en unik text, som inte presenteras i textform i n\u00e4rheten, ska denna text anges som Alt-text. Utg\u00e5 fr\u00e5n syftet med bilden och anv\u00e4ndarens behov.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>N\u00e4r bilden visas flera g\u00e5nger<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-30px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Om bilden f\u00f6rekommer flera g\u00e5nger p\u00e5 samma sida beh\u00f6ver endast attributet anges vid det f\u00f6rsta tillf\u00e4llet, f\u00f6rutsatt att bilden inte har n\u00e5gon specifik funktion.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Allm\u00e4nna r\u00e5d<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-30px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Alt-texten \u00e4r beroende av sammanhanget och hur bilden anv\u00e4nds p\u00e5 den aktuella sidan. Samma bild kan d\u00e4rf\u00f6r ha olika alt-texter beroende p\u00e5 sammanhanget.<\/li>\n<li>B\u00e4dda inte in inneh\u00e5llet i en text som inte ber\u00e4ttar vad bilden f\u00f6rest\u00e4ller. H\u00e5ll nere antalet ord som &#8221;bilden representerar&#8221;, &#8221;tryck p\u00e5 knappen&#8221;, etc. Sk\u00e4rml\u00e4sare talar \u00e4nd\u00e5 om f\u00f6r sina anv\u00e4ndare vad en bild eller en l\u00e4nk \u00e4r, s\u00e5 de extra orden blir bara irriterande.<\/li>\n<li>Om det inte finns n\u00e5got meningsfullt att s\u00e4ga om bilden ska du inte s\u00e4ga n\u00e5got om den. Bilder som har en rent dekorativ funktion klarar sig ofta bra utan alt-text.<\/li>\n<li>Alla bilder m\u00e5ste ha allt &#8211; antingen med text eller tomt. Att utel\u00e4mna allt orsakar problem eftersom m\u00e5nga sk\u00e4rml\u00e4sare ist\u00e4llet kommer att l\u00e4sa upp URL:en till bilden.<\/li>\n<li>Anv\u00e4nd bindestreck mellan ord ist\u00e4llet f\u00f6r mellanslag i filnamnet. Skriv t.ex. s\u00e5 h\u00e4r: &#8221;helst-skrivet-som-har.jpg&#8221;. Ers\u00e4tt det svenska \u00e5 \u00e4 \u00f6 med motsvarande vokal utan tecken ovanf\u00f6r.<\/li>\n<li>Om bilden ligger n\u00e4ra inneh\u00e5ll som beskriver inneh\u00e5llet i bilden b\u00f6r du ge den en tom alt-tagg f\u00f6r att undvika redundans, det vill s\u00e4ga att bildinformationen l\u00e4ses upp tv\u00e5 g\u00e5nger.<\/li>\n<li>Var kortfattad. F\u00f6rs\u00f6k att inte skriva l\u00e4ngre \u00e4n 80-120 tecken och absolut inte mer \u00e4n 150 tecken. Det finns ingen strikt regel f\u00f6r hur m\u00e5nga tecken attributet f\u00e5r inneh\u00e5lla. H\u00e5ll det kort och koncist eftersom bilden bara ska vara en del av texten, inte ers\u00e4tta texten.<\/li>\n<li>Eftersom alt-texten l\u00e4ses h\u00f6gt tillsammans med annan text b\u00f6r den ha normal interpunktion.<\/li>\n<li>V\u00e4lj detaljniv\u00e5 p\u00e5 texten baserat p\u00e5 anv\u00e4ndarnas behov, olika anv\u00e4ndare kan beh\u00f6va olika alt-texter.<\/li>\n<li>Undvik upprepningar genom att lyssna p\u00e5 sidan.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Var du ska ange Alt-texten<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>CSS (Cascading Style Sheets)<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-30px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Oavsett vilket CSS-system som anv\u00e4nds finns det en ruta d\u00e4r Alt-texten anges. Den n\u00e5s vanligtvis via mediabiblioteket eller n\u00e4r bilden infogas.<\/p>\n<p>Den text som anges i rutan sparas automatiskt och kommer att vara densamma varje g\u00e5ng bilden infogas. Om Alt-texten \u00e4ndras kommer bilder som infogas efter\u00e5t att ha den nya Alt-texten.<\/p>\n<p>Alt-text ska alltid anges n\u00e4r bilder infogas<\/p>\n<p>Eftersom samma bild kan ha olika funktioner och anges i olika sammanhang kan Alt-texten beh\u00f6va varieras mellan de olika sidor som bilden finns p\u00e5. Det \u00e4r inte alltid som f\u00f6r\u00e4ndringar beh\u00f6ver ske, men det \u00e4r en f\u00f6rdel att se \u00f6ver attributet innan bilden s\u00e4tts in s\u00e5 att bilden verkligen fyller sin funktion.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>HTML<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-30px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>I alla CSS-system \u00e4r det m\u00f6jligt att v\u00e4xla till HTML-l\u00e4ge f\u00f6r att se koden. I kodningen ser Alt-texten ut p\u00e5 f\u00f6ljande s\u00e4tt:<\/p>\n<p>alt=&#8221;Bl\u00e5 bil med takr\u00e4cken&#8221;\/&gt;<\/p>\n<p>Efter bildk\u00e4llan anges allts\u00e5 &#8221;alt=Alt-text&#8221;. D\u00e4refter kan \u00e4ven andra attribut l\u00e4ggas till bilden. Om bilden \u00e4ven har en bildtext \u00e4r det en f\u00f6rdel om denna anges f\u00f6re Alt-texten. Detta f\u00f6r att denna information ska l\u00e4sas f\u00f6rst av sk\u00e4rml\u00e4sare och Google.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||56px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Ditt inneh\u00e5ll hamnar h\u00e4r. Redigera eller ta bort denna text inline eller i modulen Inneh\u00e5llsinst\u00e4llningar. Du kan ocks\u00e5 utforma varje aspekt av detta inneh\u00e5ll i modulen Designinst\u00e4llningar och till och med till\u00e4mpa anpassad CSS p\u00e5 denna text i modulen Avancerade inst\u00e4llningar.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||12px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Ange Alt-text med hj\u00e4lp av WordPress<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;317.9px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>I WordPress har du m\u00f6jlighet att l\u00e4gga till en titel och ett alt-attribut n\u00e4r du laddar upp en bild. Standardbeteendet \u00e4r att anv\u00e4nda bildens filnamn som title-attribut och kopiera det till alt-attributet om det l\u00e4mnas tomt. Detta \u00e4r visserligen b\u00e4ttre \u00e4n att l\u00e4mna alt-attributet tomt, men det anses inte vara b\u00e4sta praxis. Vi rekommenderar starkt att du tar dig tid att skapa en beskrivande alt-text f\u00f6r varje bild som du l\u00e4gger till i ett inl\u00e4gg. P\u00e5 s\u00e5 s\u00e4tt kan b\u00e5de anv\u00e4ndare och s\u00f6kmotorer dra nytta av den ytterligare kontext som tillhandah\u00e5lls.<\/p>\n<ul>\n<li>Logga in p\u00e5 din WordPress-webbplats. N\u00e4r du \u00e4r inloggad kommer du till din &#8221;Dashboard&#8221;.<\/li>\n<li>\u00d6ppna inl\u00e4gget eller sidan f\u00f6r att redigera inneh\u00e5llet.<\/li>\n<li>Klicka p\u00e5 blocket Bild f\u00f6r att \u00f6ppna inst\u00e4llningarna f\u00f6r Bild p\u00e5 blockfliken i sidof\u00e4ltet. Bildinst\u00e4llningarna visas p\u00e5 fliken Block i sidof\u00e4ltet.<\/li>\n<li>L\u00e4gg till alt-text och title-attribut.<\/li>\n<li>Klicka p\u00e5 knappen &#8221;Uppdatera&#8221; i det \u00f6vre h\u00f6gra h\u00f6rnet.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;-90px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#C2AB92&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#333333&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; header_2_font_size=&#8221;66px&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Let\u2019s make your solutions visible!<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|auto|-60px|auto||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-10px||||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Let&#8217;s work together to create a successful online presence for your website and boost your online marketing activities that brings real results for the visibility of your solutions and enhance your brand.<\/p>\n<p>Jag erbjuder tj\u00e4nster inom f\u00f6ljande omr\u00e5den, klicka p\u00e5 l\u00e4nkarna f\u00f6r att l\u00e4sa mer.<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"https:\/\/ollemarketing.com\/sv\/valkommen-till-denna-omfattande-seo-oversikt\/\">Search Engine Optimisation<\/a><\/li>\n<li><a href=\"https:\/\/ollemarketing.com\/what-is-google-analytics-seo\/\">Data analytics of webb traffic &#8211; Google Analytics 4<\/a><\/li>\n<li><a href=\"https:\/\/ollemarketing.com\/sv\/vad-ar-inbound-marketing\/\">Inbound Marketing<\/a><\/li>\n<li><a href=\"https:\/\/ollemarketing.com\/sv\/sem\/\">Search Engine Marketing &#8211; Google Ads<\/a><\/li>\n<li><a href=\"https:\/\/ollemarketing.com\/sv\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li><a href=\"https:\/\/ollemarketing.com\/sv\/project-management\/\">Project Management<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/ollemarketing.com\/wp-content\/uploads\/2023\/02\/Olle-Roos-041-2-version-2.webp&#8221; title_text=&#8221;Olle Roos-041-2 version 2&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; max_height=&#8221;269px&#8221; custom_margin=&#8221;-20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_4,1_4&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;34px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-66px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Kontakta mig s\u00e5 diskuterar vi dina fr\u00e5gor, problem och behov av alla aspekter inom ovanst\u00e5ende omr\u00e5den!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3In19@&#8221; button_text=&#8221;Contact Me&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.19.5&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;_initial&#8221; button_border_color=&#8221;#c2ab92&#8243; custom_margin=&#8221;-66px||||false|false&#8221; button_text_color_tablet=&#8221;#FFFFFF&#8221; button_text_color_phone=&#8221;#FFFFFF&#8221; button_text_color_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzIn19@&#8221; button_text=&#8221;Om mig&#8221; button_alignment=&#8221;left&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.19.5&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;_initial&#8221; button_border_color=&#8221;#c2ab92&#8243; custom_margin=&#8221;-66px||||false|false&#8221; 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