[et_pb_section fb_built=”1″ _builder_version=”4.19.5″ _module_preset=”default” background_color=”#FFFFFF” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”rgba(0,0,0,0.82) 0%|rgba(0,0,0,0.22) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(0,0,0,0.82)” background_color_gradient_end=”rgba(0,0,0,0.22)” background_image=”https:\/\/ollemarketing.com\/wp-content\/uploads\/2023\/01\/AdobeStock_408295755-scaled.webp” height=”1000px” custom_padding=”242px||175px|||” top_divider_height_tablet=”50px” top_divider_height_phone=”25px” top_divider_height_last_edited=”on|phone” bottom_divider_style=”asymmetric3″ bottom_divider_color=”#FFFFFF” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”10px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” text_text_color=”#E5E5E5″ text_font_size=”22px” header_font_size=”100px” width=”66%” min_height=”83.8px” custom_margin=”|||0px||” custom_padding=”100px|1px|10px||false|false” global_colors_info=”{}”]<\/p>\n
Ad Rank \u00e4r ett v\u00e4rde som anv\u00e4nds f\u00f6r att avg\u00f6ra var annonser visas p\u00e5 en sida i f\u00f6rh\u00e5llande till andra annonser, och om dina annonser kommer att visas \u00f6verhuvudtaget. <\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_2_font_size=”66px” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”-20px||||false|false” global_colors_info=”{}”]<\/p>\n
Google-ranking \u00e4r den position som en webbsida eller webbplats har i s\u00f6kmotorernas resultatsidor (SERP) f\u00f6r ett visst s\u00f6kord eller en viss fras. Rankningen best\u00e4ms av en komplex algoritm som tar h\u00e4nsyn till olika faktorer som relevansen och kvaliteten p\u00e5 inneh\u00e5llet p\u00e5 sidan, antalet och kvaliteten p\u00e5 bak\u00e5tl\u00e4nkar som pekar p\u00e5 sidan och den \u00f6vergripande anv\u00e4ndarupplevelsen av webbplatsen.<\/p>\n
Sidor som rankas h\u00f6gre i s\u00f6kresultaten anses i allm\u00e4nhet vara mer auktoritativa och p\u00e5litliga av anv\u00e4ndarna, och d\u00e4rf\u00f6r \u00e4r det mer sannolikt att de f\u00e5r klick och trafik. Att f\u00f6rb\u00e4ttra en webbplats Google-ranking \u00e4r ofta ett viktigt m\u00e5l f\u00f6r s\u00f6kmotoroptimering (SEO).<\/p>\n
Ju h\u00f6gre en annons rankas, desto h\u00f6gre upp p\u00e5 s\u00f6kresultatsidan hamnar annonsen.<\/p>\n
AdRank \u00e4r ett v\u00e4rde som anv\u00e4nds f\u00f6r att avg\u00f6ra var annonser visas p\u00e5 en sida i f\u00f6rh\u00e5llande till andra annonser, om dina annonser visas \u00f6verhuvudtaget och hur mycket du som annons\u00f6r betalar varje g\u00e5ng n\u00e5gon klickar p\u00e5 din annons. Din AdRank r\u00e4knas om varje g\u00e5ng din annons \u00e4r ber\u00e4ttigad att visas.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”5px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” min_height=”50.5px” custom_margin=”15px||23px||false|false” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”9f9f0eda-2ba7-432e-8c76-8abfe92a26ff” custom_margin=”-6px||||false|false” global_colors_info=”{}”]<\/p>\n
F\u00f6ljande parametrar p\u00e5verkar hur AdRank kommer att best\u00e4mmas:<\/p>\n
<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/ollemarketing.com\/wp-content\/uploads\/2023\/02\/Adrank1.webp” title_text=”Adrank1″ _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”-20px||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”]<\/p>\n
Bild 1. Parametrar som p\u00e5verkar AdRank<\/em><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”40px||||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”]<\/p>\n Maxbudet<\/strong> motsvarar hur mycket annons\u00f6ren kan t\u00e4nka sig att betala f\u00f6r att ett visst s\u00f6kord\/en viss s\u00f6kordsfras ska leda till att en annons visas och att n\u00e5gon sedan klickar p\u00e5 annonsen.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”]<\/p>\n Kvalitetspo\u00e4ngen<\/strong> best\u00e4ms p\u00e5 en skala fr\u00e5n 1 till 10, d\u00e4r tio betyder att annonsen \u00e4r extremt relevant. Se avsnittet l\u00e4ngre ner om kvalitetspo\u00e4ng.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”]<\/p>\n Annonstill\u00e4gg<\/strong> l\u00e4gger till ytterligare information om f\u00f6retaget i br\u00f6dtexten i textannonsen. Det kan t.ex. vara mer information om produkten, inklusive produktnyheter, relevanta l\u00e4nkar och priser. Det kan ocks\u00e5 vara information om f\u00f6retaget.<\/p>\n Google Ads till\u00e4gg g\u00f6r annonser mer informativa och hj\u00e4lper s\u00f6kare att fatta beslut. Annonsf\u00f6rl\u00e4ngningar f\u00f6rst\u00e4rker argumenten f\u00f6r bes\u00f6karen varf\u00f6r hon ska klicka p\u00e5 annonsen. Den st\u00f6rre storleken p\u00e5 till\u00e4gg i SERP g\u00f6r dem mer effektiva.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”40px||||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”]<\/p>\n En fj\u00e4rde faktor som ocks\u00e5 bidrar till AdRank (visas inte i bild 1) \u00e4r om annonsen anger att webbplatsen har en Privacy Policy, Integrity Policy eller liknande. S\u00e5dana policyer beskriver hur f\u00f6retaget hanterar personuppgifter, information om GDPR etc.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”70px||||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”9f9f0eda-2ba7-432e-8c76-8abfe92a26ff” custom_margin=”-20px||||false|false” global_colors_info=”{}”]<\/p>\n Ju h\u00f6gre v\u00e4rde p\u00e5 kvalitetspo\u00e4ngen desto mer relevant \u00e4r annonsen. Ett Quality Score p\u00e5 10, vilket \u00e4r det h\u00f6gsta m\u00f6jliga, uppn\u00e5s vanligtvis endast f\u00f6r s\u00f6kord som inneh\u00e5ller annons\u00f6rens varum\u00e4rke.<\/p>\n F\u00f6ljande parametrar p\u00e5verkar hur kvalitetspo\u00e4ngen best\u00e4ms:<\/p>\n <\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/ollemarketing.com\/wp-content\/uploads\/2023\/02\/Adrank2.webp” title_text=”Adrank2″ _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”-20px||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”]<\/p>\n Bild 2. Parametrar som p\u00e5verkar kvalitetspo\u00e4ngen<\/em><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”10px||||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”]<\/p>\n F\u00f6rv\u00e4ntad klickfrekvens. Denna f\u00f6rv\u00e4ntan baseras p\u00e5 historiska data som innehas av Google som h\u00e4nf\u00f6r sig till den specifika annonsen i fr\u00e5ga. Click Through Rate CTR ber\u00e4knas genom att ta antalet klick p\u00e5 annonsen dividerat med antalet g\u00e5nger annonsen har visats f\u00f6r de som s\u00f6ker p\u00e5 nyckelord som \u00e4r kopplade till annonsen i procent. Annonsen har t.ex. visats 1000 g\u00e5nger, klickats p\u00e5 100 g\u00e5nger 100\/1000 i procent = 10% klickfrekvens.<\/p>\n Eftersom Google str\u00e4var efter relevans anv\u00e4nds klickfrekvensen som ett kvalitetsm\u00e5tt. Ju st\u00f6rre andel som klickar p\u00e5 annonsen, desto mer relevant anser Google att anv\u00e4ndarna uppfattar annonsen.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”-50px||||false|false” global_colors_info=”{}”]<\/p>\n Google bel\u00f6nar de annons\u00f6rer som erbjuder relevanta annonser till sina s\u00f6kare genom att visa dem p\u00e5 h\u00f6gre positioner till ett billigare klickpris. Ju ”b\u00e4ttre” en annons uppfyller en bes\u00f6kares f\u00f6rv\u00e4ntningar p\u00e5 vad hon letar efter, desto n\u00f6jdare \u00e4r anv\u00e4ndaren. Ju mer relevant och anv\u00e4ndbar annonsen \u00e4r, baserat p\u00e5 angivna s\u00f6kord, desto b\u00e4ttre kvalitetspo\u00e4ng.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”40px||||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”]<\/p>\n Ju h\u00f6gre anv\u00e4ndbarhet<\/strong> och relevans<\/strong> bes\u00f6karen anser att landningssidan har, baserat p\u00e5 de s\u00f6kord hon anv\u00e4nde, desto h\u00f6gre kvalitetspo\u00e4ng uppn\u00e5s.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”70px||||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”-20px||||false|false” global_colors_info=”{}”]<\/p>\n Ju mer energi annons\u00f6ren har lagt p\u00e5 att arbeta med AdRank och dess parametrar, desto effektivare och billigare kan annonseringen bli. Bild 3 visar ett fiktivt exempel p\u00e5 hur AdRank p\u00e5verkar klickpris och annonsposition.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/ollemarketing.com\/wp-content\/uploads\/2023\/02\/Adrank-3-scaled.webp” title_text=”Adrank 3″ _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”40px||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”-20px||||false|false” global_colors_info=”{}”]<\/p>\n Bild 3. AdRank p\u00e5verkar klickpris och rankingposition p\u00e5 SERP – fiktiva siffror<\/em><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”40px||||false|false” global_colors_info=”{}”]<\/p>\n Att f\u00f6rst\u00e5 AdRank, dess ing\u00e5ende parametrar och arbeta med dessa ger stora m\u00f6jligheter till h\u00f6gre ranking och l\u00e4gre kostnader f\u00f6r annonsering.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.19.5″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”0px||||false|false” custom_padding=”0px||69px||false|false” saved_tabs=”all” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.19.5″ _module_preset=”f157038b-3f6a-4bf6-b7d9-aed06b12c150″ custom_margin=”||||false|false” custom_padding=”0px||20px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#C2AB92″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.0″ _module_preset=”89d6e453-fff1-49a6-84d7-699a89d19fe3″ header_text_color=”#333333″ hover_enabled=”0″ global_colors_info=”{}” header_2_font_size=”66px” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.19.5″ _module_preset=”f157038b-3f6a-4bf6-b7d9-aed06b12c150″ custom_margin=”0px|auto|0px|auto|false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.1″ _module_preset=”89d6e453-fff1-49a6-84d7-699a89d19fe3″ custom_margin=”||0px||false|false” custom_padding=”||20px||false|false” global_colors_info=”{}”]<\/p>\n L\u00e5t oss jobba tillsammans f\u00f6r att ge ditt f\u00f6retag en effektiv online-n\u00e4rvaro genom din webbplats! Jag kan hj\u00e4lpa dig planera och genomf\u00f6ra marknadsf\u00f6rings aktiviteter som ger verkliga resultat f\u00f6r synligheten f\u00f6r dina l\u00f6sningar samt f\u00f6rb\u00e4ttrar ditt varum\u00e4rke.<\/p>\n Jag erbjuder tj\u00e4nster inom nedanst\u00e5ende omr\u00e5den. Klicka p\u00e5 l\u00e4nkarna f\u00f6r att l\u00e4sa mer.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.20.1″ _module_preset=”89d6e453-fff1-49a6-84d7-699a89d19fe3″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.5″ _module_preset=”default” background_enable_image=”off” background_size=”contain” background_last_edited=”off|desktop” global_colors_info=”{}”][et_pb_image src=”https:\/\/ollemarketing.com\/wp-content\/uploads\/2023\/02\/Olle-Roos-041-2-version-2.webp” title_text=”Olle Roos-041-2 version 2″ src_tablet=”https:\/\/ollemarketing.com\/wp-content\/uploads\/2023\/02\/Olle-Roos-041-2-version-2.webp” src_last_edited=”off|desktop” align_tablet=”center” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.19.5″ _module_preset=”default” module_alignment=”center” max_height=”280px” max_height_tablet=”408px” max_height_phone=”408px” max_height_last_edited=”on|tablet” custom_margin=”||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_4,1_4″ _builder_version=”4.19.5″ _module_preset=”f157038b-3f6a-4bf6-b7d9-aed06b12c150″ custom_margin=”0px||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.1″ _module_preset=”89d6e453-fff1-49a6-84d7-699a89d19fe3″ custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” custom_padding_tablet=”40px||||false|false” custom_padding_phone=”30px||||false|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n Kontakta mig s\u00e5 diskuterar vi dina funderingar, behov och fr\u00e5gor inom ovanst\u00e5ende omr\u00e5den!<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3In19@” button_text=”Kontakta mig” button_alignment_tablet=”right” button_alignment_phone=”center” button_alignment_last_edited=”on|tablet” disabled_on=”off|off|off” _builder_version=”4.24.1″ _dynamic_attributes=”button_url” _module_preset=”264eba84-c0db-4edf-9f39-20919e747ee7″ button_border_color=”#c2ab92″ transform_translate=”0px|5px” transform_translate_linked=”off” custom_margin=”||||false|false” button_text_color_tablet=”#FFFFFF” button_text_color_phone=”#FFFFFF” button_text_color_last_edited=”on|phone” box_shadow_style=”preset3″ global_colors_info=”{}” box_shadow_blur__hover_enabled=”on|hover” box_shadow_blur__hover=”80px”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzIn19@” button_text=”Om mig” button_alignment=”left” button_alignment_tablet=”right” button_alignment_phone=”center” button_alignment_last_edited=”on|phone” disabled_on=”off|off|off” _builder_version=”4.19.5″ _dynamic_attributes=”button_url” _module_preset=”264eba84-c0db-4edf-9f39-20919e747ee7″ button_border_color=”#c2ab92″ transform_translate=”0px|5px” transform_translate_linked=”off” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” button_text_color_tablet=”#FFFFFF” button_text_color_phone=”#FFFFFF” button_text_color_last_edited=”on|phone” box_shadow_style=”preset3″ global_colors_info=”{}” box_shadow_blur__hover_enabled=”on|hover” box_shadow_blur__hover=”80px”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Optimering av Olle AdRank kan bidra till h\u00f6gre ranking av dina annonser och l\u00e4gre annonskostnader. L\u00e4r dig hur du f\u00f6rb\u00e4ttrar din AdRank med v\u00e5ra experttips.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-987498923","page","type-page","status-publish","hentry"],"yoast_head":"\nH\u00f6gsta bud<\/h3>\n
Kvalitetspo\u00e4ng<\/h3>\n
Annonstill\u00e4gg<\/h3>\n
Integritetspolicy<\/h3>\n
Parametrar som p\u00e5verkar kvalitetspo\u00e4ngen<\/h2>\n
\n
F\u00f6rv\u00e4ntad klickfrekvens<\/h3>\n
Relevanta annonser<\/h3>\n
Anv\u00e4ndbar landningssida<\/strong><\/h3>\n
Hur h\u00f6g AdRank minskar annonsutgifterna<\/h2>\n
Jag kan hj\u00e4lpa dig!<\/h2>\n
\n
\n