{"id":987499295,"date":"2023-02-17T15:02:56","date_gmt":"2023-02-17T14:02:56","guid":{"rendered":"https:\/\/ollemarketing.com\/adrank-sanker-dina-annonskostnader\/"},"modified":"2024-09-24T21:22:18","modified_gmt":"2024-09-24T19:22:18","slug":"adrank-sanker-dina-annonskostnader","status":"publish","type":"post","link":"https:\/\/ollemarketing.com\/sv\/adrank-sanker-dina-annonskostnader\/","title":{"rendered":"AdRank s\u00e4nker dina annonskostnader"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Vad \u00e4r AdRank<\/h2>\n\n\n\n<p>F\u00f6r att avg\u00f6ra var p\u00e5 Googles s\u00f6kresultatsida annonsen hamnar (rankas) och hur mycket annons\u00f6ren betalar varje g\u00e5ng n\u00e5gon klickar p\u00e5 en annons, anv\u00e4nder Google n\u00e5got de kallar <a href=\"https:\/\/ollemarketing.com\/sv\/adrank\/\">AdRank<\/a>. Ju h\u00f6gre en annons rankas, desto h\u00f6gre position visas annonsen p\u00e5 s\u00f6kresultatsidan.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Parametrar som p\u00e5verkar AdRank<\/h2>\n\n\n\n<p>F\u00f6ljande parametrar p\u00e5verkar hur AdRank kommer att best\u00e4mmas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>H\u00f6gsta belopp som annons\u00f6ren \u00e4r villig att betala f\u00f6r ett klick<\/li>\n\n\n\n<li>Annonsens kvalitetspo\u00e4ng<\/li>\n\n\n\n<li>F\u00f6rl\u00e4ngningar i annonsen<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"98\" src=\"https:\/\/ollemarketing.com\/wp-content\/uploads\/2023\/02\/Adrank1-1024x98.webp\" alt=\"\" class=\"wp-image-299435\" srcset=\"https:\/\/ollemarketing.com\/wp-content\/uploads\/2023\/02\/Adrank1-980x94.webp 980w, https:\/\/ollemarketing.com\/wp-content\/uploads\/2023\/02\/Adrank1-480x46.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><figcaption class=\"wp-element-caption\"><em>Bild 1. Parametrar som p\u00e5verkar AdRank<\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">H\u00f6gsta bud<\/h3>\n\n\n\n<p>Maxbudet motsvarar hur mycket annons\u00f6ren kan t\u00e4nka sig att betala f\u00f6r att ett visst s\u00f6kord \/ en viss s\u00f6kordsfras skall leda till att en annons visas och att n\u00e5gon sedan klickar p\u00e5 annonsen.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kvalitetspo\u00e4ng<\/h3>\n\n\n\n<p><strong>Kvalitetspo\u00e4ngen<\/strong> best\u00e4ms p\u00e5 en skala fr\u00e5n 1 till 10, d\u00e4r tio betyder att annonsen \u00e4r extremt relevant. Se avsnittet l\u00e4ngre ner om kvalitetspo\u00e4ng.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Annonstill\u00e4gg<\/h3>\n\n\n\n<p><strong>Annonstill\u00e4gg<\/strong> l\u00e4gger till ytterligare information om f\u00f6retaget i br\u00f6dtexten i textannonsen. Det kan t.ex. vara mer information om produkten, inklusive produktnyheter, relevanta l\u00e4nkar och priser. Det kan ocks\u00e5 vara information om f\u00f6retaget.<\/p>\n\n\n\n<p>Google Ads till\u00e4gg g\u00f6r annonser mer informativa och hj\u00e4lper s\u00f6kare att fatta beslut. Annonsf\u00f6rl\u00e4ngningar f\u00f6rst\u00e4rker argumenten f\u00f6r bes\u00f6karen varf\u00f6r hon ska klicka p\u00e5 annonsen. Den st\u00f6rre storleken p\u00e5 till\u00e4gg i SERP g\u00f6r dem mer effektiva.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Integritetspolicy<\/h3>\n\n\n\n<p>En fj\u00e4rde faktor som ocks\u00e5 bidrar till AdRank (visas inte i bild 1) \u00e4r om annonsen anger att webbplatsen har en Privacy Policy, Integrity Policy eller liknande. S\u00e5dana policyer beskriver hur f\u00f6retaget hanterar personuppgifter, information om GDPR etc.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Parametrar som p\u00e5verkar kvalitetspo\u00e4ngen<\/h2>\n\n\n\n<p>Ju h\u00f6gre v\u00e4rde p\u00e5 kvalitetspo\u00e4ngen desto mer relevant \u00e4r annonsen. Ett Quality Score p\u00e5 10, vilket \u00e4r det h\u00f6gsta m\u00f6jliga, uppn\u00e5s vanligtvis endast f\u00f6r s\u00f6kord som inneh\u00e5ller annons\u00f6rens varum\u00e4rke.<\/p>\n\n\n\n<p>F\u00f6ljande parametrar p\u00e5verkar hur kvalitetspo\u00e4ngen best\u00e4ms:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>F\u00f6rv\u00e4ntad klickfrekvens<\/li>\n\n\n\n<li>Relevanta annonser<\/li>\n\n\n\n<li>Anv\u00e4ndbar och relevant landningssida<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"98\" src=\"https:\/\/ollemarketing.com\/wp-content\/uploads\/2023\/02\/Adrank2-1024x98.webp\" alt=\"\" class=\"wp-image-299436\" srcset=\"https:\/\/ollemarketing.com\/wp-content\/uploads\/2023\/02\/Adrank2-980x94.webp 980w, https:\/\/ollemarketing.com\/wp-content\/uploads\/2023\/02\/Adrank2-480x46.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><figcaption class=\"wp-element-caption\"><em>Bild 2. Parametrar som p\u00e5verkar kvalitetspo\u00e4ngen<\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">F\u00f6rv\u00e4ntad klickfrekvens<\/h3>\n\n\n\n<p>F\u00f6rv\u00e4ntad klickfrekvens. Denna f\u00f6rv\u00e4ntan baseras p\u00e5 historiska data som innehas av Google som h\u00e4nf\u00f6r sig till den specifika annonsen i fr\u00e5ga. Click Through Rate CTR ber\u00e4knas genom att ta antalet klick p\u00e5 annonsen dividerat med antalet g\u00e5nger annonsen har visats f\u00f6r de som s\u00f6ker p\u00e5 nyckelord som \u00e4r kopplade till annonsen i procent. Annonsen har t.ex. visats 1000 g\u00e5nger, klickats p\u00e5 100 g\u00e5nger 100\/1000 i procent = 10% klickfrekvens.<\/p>\n\n\n\n<p>Eftersom Google str\u00e4var efter relevans anv\u00e4nds klickfrekvensen som ett kvalitetsm\u00e5tt. Ju st\u00f6rre andel som klickar p\u00e5 annonsen, desto mer relevant anser Google att anv\u00e4ndarna uppfattar annonsen.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Relevanta annonser<\/h3>\n\n\n\n<p>Google bel\u00f6nar de annons\u00f6rer som erbjuder relevanta annonser till sina s\u00f6kare genom att visa dem p\u00e5 h\u00f6gre positioner till ett billigare klickpris. Ju &#8221;b\u00e4ttre&#8221; en annons uppfyller en bes\u00f6kares f\u00f6rv\u00e4ntningar p\u00e5 vad hon letar efter, desto n\u00f6jdare \u00e4r anv\u00e4ndaren. Ju mer relevant och anv\u00e4ndbar annonsen \u00e4r, baserat p\u00e5 angivna s\u00f6kord, desto b\u00e4ttre kvalitetspo\u00e4ng.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Anv\u00e4ndbar landningssida<\/h3>\n\n\n\n<p>Ju h\u00f6gre <strong>anv\u00e4ndbarhet<\/strong> och <strong>relevans<\/strong> bes\u00f6karen anser att landningssidan har, baserat p\u00e5 de s\u00f6kord hon anv\u00e4nde, desto h\u00f6gre kvalitetspo\u00e4ng uppn\u00e5s.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hur h\u00f6g AdRank minskar annonsutgifterna<\/h2>\n\n\n\n<p>Ju mer energi annons\u00f6ren har lagt p\u00e5 att arbeta med AdRank och dess parametrar, desto effektivare och billigare kan annonseringen bli. Bild 3 visar ett fiktivt exempel p\u00e5 hur AdRank p\u00e5verkar klickpris och annonsposition.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"238\" src=\"https:\/\/ollemarketing.com\/wp-content\/uploads\/2023\/02\/Adrank-3-1024x238.webp\" alt=\"\" class=\"wp-image-299437\" style=\"width:823px;height:191px\" srcset=\"https:\/\/ollemarketing.com\/wp-content\/uploads\/2023\/02\/Adrank-3-980x228.webp 980w, https:\/\/ollemarketing.com\/wp-content\/uploads\/2023\/02\/Adrank-3-480x112.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><figcaption class=\"wp-element-caption\"><em>Bild 3. AdRank p\u00e5verkar klickpris och rankingposition p\u00e5 SERP &#8211; fiktiva siffror<\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Slutsats<\/h2>\n\n\n\n<p>Att f\u00f6rst\u00e5 AdRank, dess ing\u00e5ende parametrar och arbeta med dessa ger stora m\u00f6jligheter till h\u00f6gre ranking och l\u00e4gre kostnader f\u00f6r annonsering.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u00e4nk kostnaden f\u00f6r dina sponsrade annonser med AdRank. V\u00e5r guide f\u00f6rklarar vad det \u00e4r och hur det fungerar f\u00f6r att f\u00f6rb\u00e4ttra annonsrelevans och prestanda.<\/p>\n","protected":false},"author":1,"featured_media":987498669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[104,113,107,112],"tags":[],"class_list":["post-987499295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-sv","category-search-engine-marketing-sv","category-sem-sv","category-seo-sv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AdRank s\u00e4nker dina annonskostnader - Olle Marketing AB<\/title>\n<meta name=\"description\" content=\"S\u00e4nk kostnaden f\u00f6r dina sponsrade annonser med AdRank. V\u00e5r guide f\u00f6rklarar vad det \u00e4r och hur det fungerar f\u00f6r att f\u00f6rb\u00e4ttra annonsrelevans och prestanda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ollemarketing.com\/sv\/adrank-sanker-dina-annonskostnader\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AdRank s\u00e4nker dina annonskostnader - Olle Marketing AB\" \/>\n<meta property=\"og:description\" content=\"S\u00e4nk kostnaden f\u00f6r dina sponsrade annonser med AdRank. V\u00e5r guide f\u00f6rklarar vad det \u00e4r och hur det fungerar f\u00f6r att f\u00f6rb\u00e4ttra annonsrelevans och prestanda.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ollemarketing.com\/sv\/adrank-sanker-dina-annonskostnader\/\" \/>\n<meta property=\"og:site_name\" content=\"Olle Marketing AB\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OlleMarketing\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-17T14:02:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-24T19:22:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ollemarketing.com\/wp-content\/uploads\/2023\/02\/AdobeStock_408295755-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1253\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Olle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Olle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ollemarketing.com\\\/sv\\\/adrank-sanker-dina-annonskostnader\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ollemarketing.com\\\/sv\\\/adrank-sanker-dina-annonskostnader\\\/\"},\"author\":{\"name\":\"Olle\",\"@id\":\"https:\\\/\\\/ollemarketing.com\\\/sv\\\/#\\\/schema\\\/person\\\/a3b071351ee2fe56546705c99787de66\"},\"headline\":\"AdRank s\u00e4nker dina annonskostnader\",\"datePublished\":\"2023-02-17T14:02:56+00:00\",\"dateModified\":\"2024-09-24T19:22:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ollemarketing.com\\\/sv\\\/adrank-sanker-dina-annonskostnader\\\/\"},\"wordCount\":671,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/ollemarketing.com\\\/sv\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ollemarketing.com\\\/sv\\\/adrank-sanker-dina-annonskostnader\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ollemarketing.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/AdobeStock_408295755-scaled.webp\",\"articleSection\":[\"Digital marketing\",\"SEM\",\"SEM\",\"SEO\"],\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ollemarketing.com\\\/sv\\\/adrank-sanker-dina-annonskostnader\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ollemarketing.com\\\/sv\\\/adrank-sanker-dina-annonskostnader\\\/\",\"url\":\"https:\\\/\\\/ollemarketing.com\\\/sv\\\/adrank-sanker-dina-annonskostnader\\\/\",\"name\":\"AdRank s\u00e4nker dina annonskostnader - Olle Marketing AB\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ollemarketing.com\\\/sv\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ollemarketing.com\\\/sv\\\/adrank-sanker-dina-annonskostnader\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ollemarketing.com\\\/sv\\\/adrank-sanker-dina-annonskostnader\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ollemarketing.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/AdobeStock_408295755-scaled.webp\",\"datePublished\":\"2023-02-17T14:02:56+00:00\",\"dateModified\":\"2024-09-24T19:22:18+00:00\",\"description\":\"S\u00e4nk kostnaden f\u00f6r dina sponsrade annonser med AdRank. 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