by Olle | 2024-02-15 | SEO, SEO
SEO takes time however it brings an excellent ROI! A frequent problem faced by companies taking on SEO work or engaging external SEO experts, is the mismatch between their anticipated outcomes and the actual timeframes for SEO results. SEO takes time and dedicated...
by Olle | 2024-02-04 | Inbound marketing, SEO, SEO
Content focusing on customers needs Inbound marketing delivers solutions through various content types on your different content platforms to meet the needs of potential buyers, wherever they are in the buying journey. It’s a strategy that draws in customers by...
by Olle | 2023-09-21 | Digital marketing, Science marketing
Myths and misconceptions still prevails Many scientists often believe that they are resistant to the influence of marketers. They are not alone in this conviction. Many of us tend to think that we make decisions purely based on rational reasoning, allowing us to...
by Olle | 2023-05-09 | Digital marketing, Social media
Marketing activities using digital channels Digital marketing, refers to marketing activities targeting customers using digital channels. The digital marketing definition includes all online marketing tactics implemented through digital channels to achieve business...
by Olle | 2023-04-05 | SEO, SEO, Web traffic analytics
GA4 replaces Universal Analytics In October 2020, Google introduced Google Analytics 4 (GA4), the latest version of Google Analytics. GA4 is a brand-new tool version that replaces previous versions like Universal Analytics. As of July 2023, Google will discontinue...
