by Olle | 2023-09-21 | Digital marketing, Science marketing
Myths and misconceptions still prevails Many scientists often believe that they are resistant to the influence of marketers. They are not alone in this conviction. Many of us tend to think that we make decisions purely based on rational reasoning, allowing us to...
by Olle | 2023-05-09 | Digital marketing, Social media
Marketing activities using digital channels Digital marketing, refers to marketing activities targeting customers using digital channels. The definition includes all online marketing tactics implemented through digital channels to achieve business and marketing goals....
by Olle | 2023-04-05 | SEO, SEO, Web traffic analytics
GA4 replaces Universal Analytics In October 2020, Google introduced Google Analytics 4 (GA4), the latest version of Google Analytics. GA4 is a brand-new tool version that replaces previous versions like Universal Analytics. As of July 2023, Google will discontinue...
by Olle | 2023-03-29 | Digital marketing, Inbound marketing
Identify the myths and sharpen your marketing If you’re not satisfied with the results of your content marketing strategy, chances are you (or your marketing team) are making some fundamental mistakes. It’s a common misconception that content marketing is...
by Olle | 2023-03-21 | SEO, SEO
What is Search Engine Optimization? Search Engine Optimization is abbreviated as SEO. It is the process of optimizing your website so it ranks higher in search engine results pages for relevant queries. The goal of SEO is to improve your website’s visibility in search...
