by Olle | 2023-05-09 | Digital marketing, Social media
Marketing activities using digital channels Digital marketing, refers to marketing activities targeting customers using digital channels. The definition includes all online marketing tactics implemented through digital channels to achieve business and marketing goals....
by Olle | 2023-04-05 | SEO, SEO, Web traffic analytics
GA4 replaces Universal Analytics In October 2020, Google introduced Google Analytics 4 (GA4), the latest version of Google Analytics. GA4 is a brand-new tool version that replaces previous versions like Universal Analytics. As of July 2023, Google will discontinue...
by Olle | 2023-03-29 | Digital marketing, Inbound marketing
Identify the myths and sharpen your marketing If you’re not satisfied with the results of your content marketing strategy, chances are you (or your marketing team) are making some fundamental mistakes. It’s a common misconception that content marketing is...
by Olle | 2023-03-21 | SEO, SEO
What is Search Engine Optimization? Search Engine Optimization is abbreviated as SEO. It is the process of optimizing your website so it ranks higher in search engine results pages for relevant queries. The goal of SEO is to improve your website’s visibility in search...
by Olle | 2023-03-01 | Digital marketing, Social media
What is Social Media marketing? Social media marketing refers to websites and applications facilitating communication, collaboration, and community-based interaction by allowing users to share content. Businesses leverage social media platforms for marketing and...
